What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.
Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.
Cher Knebel has been a corporate and freelance writer for more than 30 years. In addition to her professional communications work, she is an author, blogger, and researcher on the topic of social connection and its positive impact on health and happiness. She is the founder of Living Happily Connected and author of the book, Withering to Flourishing, 9 Steps to Bloom Again After the Storm, available on Amazon.
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